Part 2 · Achint’s goal
Grow from 2 to a sustained 10 ICP meetings per week
Achint · Founder, Belong Law
MTM: completed meetings with petitioners who fit the ideal customer profile (ICP).
2 / weekCurrent baseline
→10 / weekSustained rate by November 20
Google Ads + cold outreachReach more prospects
→
Meetings bookedTrack upcoming demand
→
ICP meetings completedCount toward the weekly MTM
Assumed for this illustration: prospect volume is the constraint; prospect quality is adequate.
Count completed meetings by week. A single week at 10 is progress, not proof the rate can be sustained.