Why this sprint?We think too few ICP petitioners enter the funnel.
Goals1. Contact 300 distinct ICP prospects.
2. Launch 3 new AdWords tests.Both by October 2. Check each goal separately: did it happen?
IdeasTest L-1 outreach to overseas founders planning U.S. expansion. Run 3 new AdWords tests.
StepsFind expansion announcements, identify ICP founders, send outreach, follow up, and launch the ad tests.Agree the increased ad budget and define the 3 tests on September 21.
Evidence & reviewOn October 2, compare replies and booking rates by message, then completed meetings and cost by source.
Work to postponeChanges to consultations or closing, and tests of additional acquisition channels.
Outreach hypothesis
Overseas founders planning U.S. expansion will book more meetings when outreach addresses transferring a founder or employee than when it offers general immigration help.
Illustrative test: compare an expansion-specific L-1 message with a general introduction. Offer a consultation on whether L-1 could fit.