Part 2 · Capacity planning

Budget time for outreach—and the meetings it generates

Illustrative estimates for the full two-week sprint. Confirm actual availability before committing.

Planned workHours
Research and contact 300 distinct ICP prospects30
Set up, launch, and manage 3 new AdWords tests10
Follow up with prospects and schedule meetings10
Hold petitioner meetings, including preparation and notes16
Review results and plan the next sprint4
Total planned work70

80 hours available

60 hours/week × 2 = 120 hours.
− 40 hours of existing commitments.

70 hours planned
+ 10 hours buffer

All 80 available hours are allocated.

Meeting hours reserve capacity; they do not forecast results. Ad spend is a separate budget.

13