Part 2 · Execute

Launch early, contact 300 prospects, and track meetings

Set the planConfirm goals, ad budget, 3 tests, ICP expansion signals, and two outreach messages.Sep 21
Launch and contactIncrease spend within budget. Launch 3 new AdWords tests. Contact the first 150 prospects.Sep 21–25
Continue and follow upContact the remaining 150. Follow up, hold meetings, and record their source.Sep 28–Oct 2
ReviewCheck both goals, then review bookings and completed meetings by source.Oct 2

Track steps and results separately.

Record contacts, replies, bookings, and completed meetings by outreach message. Track ad spend and results separately.

Compare the two outreach messages.

Use similar ICP prospects for both messages. Compare booking rates, not just counts. Track completed meetings separately from future bookings.

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