October 2 review: planned questions, not actual results.
Accounting · establish the factsResponse · decide what changes
01Did we do the work?Goal 1: were 300 distinct ICP prospects contacted? Goal 2: were 3 new AdWords tests launched by October 2?
02Did it work?Which channels generated ICP bookings, at what cost? Did completed meetings rise above 2 per week?
03What did we learn?Did the expansion-specific L-1 message produce a higher booking rate than the general introduction? Is the evidence sufficient?
04What will we do next?Continue, adjust, or stop each test. Allocate the next sprint’s time and budget using the results.
A two-week sprint can show progress. Sustaining 10 meetings per week requires repeated weekly results, continuing prospect flow, and capacity to hold the meetings.
Compare ad spend and outreach effort separately. No-cost outreach still uses Achint’s time.