Part 1 · Concepts · Why

A clear target helps you choose where to focus

You have more possible tasks than time. A clear target helps you choose the work most likely to improve your business.

  • Define the metric. One business outcome, suited to your stage.
  • Establish the baseline. Its measured value today.
  • Choose the November 20 target. The value you want to reach by the end of the fellowship.

Before choosing a task, ask: how will this help us reach our metric target?

Choose your metric that matters (MTM).

Your MTM measures the business outcome you want to improve during the fellowship.

Choose it once, in setup week. Use your MTM to prioritize work throughout the fellowship.

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